Compliant by design.
Effective by discipline.
Asterva Services is a B2B marketing agency based in Cyprus that builds and runs performance marketing, CRM and affiliate programmes for licensed operators in regulated digital industries. Campaigns run under the client's licence; the client retains regulatory responsibility.
The boundary is the brand. We put it at the centre.
Four commitments define every engagement. Select a tile to read the rule in full.
Eight capabilities, one compliance standard.
Market-entry strategy
Positioning, jurisdiction assessment and channel-mix planning for licensed launches.
Paid acquisition
Performance media across compliant channels, engineered for defensible ROAS.
CRM & lifecycle
Retention and value programmes without promotional pressure or player-intent messaging.
Affiliate management
Programme design, partner vetting and payout governance with fraud controls.
Creative & brand
Brand systems and campaign creative that are compliant by construction.
Analytics & attribution
Measurement frameworks and incrementality testing you can defend to a regulator.
Compliance review
The Asterva Compliance Gate: eligibility, age-gating, RG messaging and creative sign-off.
Localization & fluency
Market-by-market adaptation with jurisdiction knowledge baked into the process.
Most agencies win the CMO and lose the compliance officer. We are built to win both.
Aesthetic policy is regulatory policy. No casino visual language. No game imagery. No consumer offers. Just marketing that a compliance team can approve and a performance team can trust.
Every campaign clears four checks before a single impression.
Market eligibility
We confirm the client holds a valid licence for every market before any spend is committed.
Age-gating
Audience and platform controls enforce minimum-age targeting on every campaign.
RG messaging
Responsible-gambling messaging and safer-play signposting are built into the creative.
Creative review
Every asset is reviewed against the market’s advertising rules before it goes live.
We work only where the client is licensed.
Every engagement is limited to jurisdictions in which the client holds a valid licence. Market-exclusion lists, age-gating and responsible-gambling messaging are applied to every campaign.
European Union & EEA
Per national regulator, market by market.
where the client is licensedUnited Kingdom
For UKGC-licensed clients.
where the client is licensedLatin America
Selected regulated markets.
where the client is licensedAfrica
Selected licensed markets.
where the client is licensedAsia-Pacific
Selected regulated markets.
where the client is licensedNorth America
State- and province-regulated markets.
where the client is licensed